Westcotec joins call to put #ProjectEDWARD on the global stage | Smart Highways Magazine: Industry News

Westcotec joins call to put #ProjectEDWARD on the global stage

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Vehicle-activated signs manufacturer Westcotec has announced it is joining police, politicians and road safety practitioners to call for #ProjectEDWARD to become a global initiative.

The ‘European Day Without A Road Death’ first took place in 2016, and has experienced significant growth in the extent of its awareness raising since then.

Support for #ProjectEDWARD was first provided by Westcotec in 2017. The company has provided sponsorship for the initiative each year since then and has already committed its support for 2020.

Westcotec managing director Chris Spinks was enthusiastic about the potential for #ProjectEDWARD to grow. “This is the one initiative I know of that really consolidates efforts right across Europe – from police, road safety organisations, international businesses, local business, EU organisations, victims’ associations and individuals,” he said.

“There isn’t another road safety campaign on the global stage that achieves this so well in its engagement and its social media activity. I think it is therefore ripe for expansion into other countries outside Europe,” added Spinks.

As well as making a financial contribution to #ProjectEDWARD, Westcotec said its team assisted in a number of events that formed part of an awareness-raising UK road trip. These included a speed control operation on the Heathrow Airport perimeter road and an afternoon organised by Thames Valley Police in Banbury to target driver distraction dangers.

“I believe that part of the appeal of #ProjectEDWARD is that it works with any road safety message, because it can bring so many initiative and programmes together. It’s run on a shoestring by passionate people who are only too keen to share its benefits,” concluded Chris Spinks.


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