Travel information provider Travel for Media (TfM) is to add Trafficmaster traffic data into its information feed for media clients.
Trafficmaster was one of the first companies in the World to automatically gather traffic data using sensors and, as part of Teletrac Navman, Trafficmaster Traffic Services continues to provide high quality traffic information to leading car companies and mobile network operators.
Trafficmaster traffic data covers thousands of miles of the busiest roads in the UK and a team of traffic experts complement it with incident data gathered from police forces and other sources.
TfM’s says that Trafficmaster’s data is proven to be first class and this reliable congestion information adds a significant extra level of quality to information it receives from national and local government plus public transport operators. =
Teletrac Navman’s Strategic Market Development Director Craig Blount added, “By partnering with innovative traffic broadcast experts Paul Hutton and Nick Simmons, we believe that we have found the right formula and team to help us bring our content to the broadcast radio industryand we are looking forward to developing our partnership.”
Trafficmaster information will used by TfM’s radio clients who get traffic services without having to hand over valuable advertising inventory beside its peak-time reports.
TfM provides a dashboard of traffic information for broadcasters as well as feeds for station websites.
(Editor’s note – when not editing Smart Highways, Paul Hutton is co-owner of Travel for Media and undertakes some other consultancy and business development work for businesses in the ITS industry)