WJ undergoes rebranding | Smart Highways Magazine: Industry News

WJ undergoes rebranding

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WJ linkline Group has unified all of its regional businesses together under the single brand of WJ.

Effective from Sunday (1 February 2015), the renamed group companies will be WJ North Limited operating from Stoke and Elland, WJ South Limited operating from Milton Keynes and London, WJ South West Limited operating from Taunton and WJ Products Limited also located in Milton Keynes.

The specialist road marking group has also added WJ Engineering to its portfolio with a new facility in Stoke manufacturing the ancillary equipment required for its specialised road marking vehicle plant in Elland.

WJ Logo in squareGroup managing director Wayne Johnston (pictured) said: “Our people are our strength, and looking forward WJ now is feeling stronger, more efficient and even more capable of providing consistently high standards on a national basis whilst ensuring delivery of unrivalled local service from strategically located depots.

“Under our new consolidated banner we are focusing all our hard work, investment and distinct culture, aspiring to provide our clients with the WJ core values: Deliver, Safe, Innovate and Collaborate.”

With the government recently announcing the biggest programme of investment in the roads since the 1970s (£15 billion), WJ is making these changes at an important time for the industry.

Johnston added: “This, together with significant capital investment in our local roads should bring great relief to the highways sector.

Clients are rising to this challenge, with the Highways Agency creating its NewCo together with a major transformation programme, and many local highway authorities similarly embracing transformation strategies in order to manage an increase in capital expenditure and further pressure on maintenance budgets.

“The road marking industry has really struggled through the last few years with investment in people and plant being minimal which is unsurprising given the recent economic climate. I firmly believe there is now an obligation on the supply chain to support our clients in meeting this significant challenge going forward – how can we scale up our resources to effectively and efficiently deliver this planned increased programme of work?”

As well as the rebranding, WJ has invested in new Personal Protective Equipment (PPE) and is working collaboratively with its clients and peer organisations.

“This is a very exciting time for the whole industry, with the investment we have all been calling for now at last arriving, which will allow us to improve safety, capacity and condition of the UK road network.

“Who knows, as an eternal optimist, if we get this right we might see even more long-term investment so we are better placed to maintain our existing infrastructure as well as build in new capacity to support the government’s agenda for economic growth. With the capital being made available to us we have no excuses.”


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