Waze signs London-wide TV deal | Smart Highways Magazine: Industry News

Waze signs London-wide TV deal

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The community-based navigation app Waze is to provide live traffic information for London’s local TV channel London Live.

London Live viewers will receive the latest real-time reports on live traffic conditions and incidents during morning and evening rush hour commutes, as well as events like Notting Hill Carnival, music festivals, protest marches, sporting events and the London Marathon.

The companies say that, by using Waze data, viewers will be alerted to unusual traffic conditions as soon as they develop, from local Wazers on the road, and turn it all into actionable and reliable traffic content.

Waze is the free crowd-sourced navigation app with 50 million monthly users from around the world that contribute real-time road data within the app.  As part of the deal, Waze users also have the opportunity to join the “London Live Waze Team Account”, where they will be able to share live updates, photos and report directly from the scene straight to the London Live newsdesk sharing their experiences of road conditions, accidents, police incidents or hazards along their routes to alert other drivers and viewers.

Carlos Gomez, Head of Waze European Growth said “Waze has nearly 400,000 monthly active users in London, driving nearly 141.5 million kilometers and contributing nearly 835,000 alerts like potholes and accidents each month.  As our first Waze for Broadcasters partner in the UK, London Live has unprecedented free access to Waze data to quickly and effectively analyse traffic in their area.  We’re excited to see how London Live harnesses the power of these insights to alert drivers of real-time traffic issues, road closures and emergency incidents that can impact daily commutes.”

 
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