Google’s driverless car division Waymo is reported to be planning to launch a ride sharing service in early December, operating under a new brand and “competing directly” with Uber and Lyft.
Bloomberg is quoting a “person familiar with the plans” and quotes an email statement from the company it has received which says, “Waymo has been working on self-driving technology for nearly a decade, with safety at the core of everything we do.” Bloomberg further says that a Waymo spokesperson declined to comment on the name of the new service or timing of the launch.
“It’s a big milestone for self-driving cars, but it won’t exactly be a “flip-the-switch” moment. Waymo isn’t planning a splashy media event, and the service won’t be appearing in an app store anytime soon, according to the person familiar with the programme” the report continues. “Instead, things will start small—perhaps dozens or hundreds of authorised riders in the suburbs around Phoenix, covering about 100 square miles.”