The BBC-Commerical Radio venture Radioplayer is launching an in-car hybrid radio product that features on-demand location-aware traffic information.
Traffic information company Travel for Media has been chosen as traffic data supplier for ‘Radioplayer Car’, which is a smart digital upgrade for older car stereos.
The new system chooses the best platform for any given radio station, seamlessly delivering it to the vehicle using DAB, FM or streaming, meaning drivers keep hearing their chosen station in maximum quality as they travel. By using an app connected wirelessly to the in-car hardware, they can easily and safely swap between favourite stations.
The solution also doubles as a hands-free phone kit, music player, and text reader, as well as delivering groundbreaking tailored traffic information.
By pressing a single button, the driver gets to hear on-demand live traffic information relating to their area and direction of travel. This information is being supplied by Travel for Media, who have worked with Radioplayer and its app developers to deliver a text-to-speech solution based on information from a range of travel information suppliers across the country.
“As a new company, we’re delighted that an operation with the profile of Radioplayer has chosen us to deliver their traffic information solution,” says Nick Simmons, Managing Director of Travel for Media. “We have worked hard to not only secure and deliver the live information, but also to deliver it to exacting customer specifications in a short space of time.”
“We partnered with Travel for Media because they have long experience of handling traffic data, and were willing to work very fast and flexibly,” adds Michael Hill, Radioplayer’s Managing Director. “We are launching our new hybrid radio solution this quarter and having such an innovative on-demand traffic solution on top of our radio and hands-free offering will give drivers another reason to invest in our product”.
Once the hybrid product is launched, Radioplayer and Travel for Media are looking to develop a ‘smart’ traffic warning system where drivers can choose to be given automatic alerts of breaking traffic problems as they drive towards them.
Radioplayer is a non-profit partnership between the BBC and commercial radio whose aim is to keep radio listening simple, particularly on things which are connected to the internet, like computers, smartphones, and tablets.
They are working hard to ensure radio retains pride-of-place in the dashboard, particularly as cars become more connected. You can watch a video demo of the new Radioplayer Car system here.
Travel for Media specialises in collating, curating and disseminating traffic information – working with venues, events and all forms of media to ensure accurate, proactive and highly effective communication of travel content across a variety of traditional and new communications channels. TfM covers all modes of transport and has strong relationships with network operators, data providers and media suppling easy-to-use traffic data feeds, real-time information screens and voiced reports which can be used on websites, apps and social media networks.