A new hardware-free smart ticketing platform called “Ticketless” has been launched near Bristol, allowing passengers to use the an app for what the designers call “a more convenient journey and easy access to personalised timetables”.
Designer UrbanThings says Ticketless, which is being introduced on the SevernNet buzz service operated by Wessex Bus in Avonmouth, is a low-cost m-ticketing solution that allows operators to replace expensive hardware by using passengers’ smart devices as ticket validators. The system involves 2-in-1 NFC and barcode stickers placed on the vehicle, which are tapped or scanned by passengers while boarding.
Carl Partridge, CEO of UrbanThings said, “We’re delighted to be bringing Ticketless to the SevernNet buzz service. I strongly believe that the transport ticketing of the future doesn’t rely on expensive onboard hardware, and it’s a privilege to set that in motion here in Avonmouth.”
The government-backed innovation agency, Innovate UK, invested £100,000 towards the research and development of Ticketless in 2017. This pilot programme marks the first public outing of the technology.
SevernNet buzz is a demand-responsive bus service, operating in the industrial region of Avonmouth. The company behind the service, Esoterix Systems, is a Bristol-based technology start-up working in intelligent mobility.