Traffic Scotland launches new mobile site | Smart Highways Magazine: Industry News

Traffic Scotland launches new mobile site

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Traffic Scotland has released a new mobile website which it hopes will make journey planning easier by showing traffic hotspots on motorways and trunk roads across the country.

The site is available on all mobile devices including smartphones and tablets and is map based in order to give users information in an easy-to-digest way helping them make informed choices about the best route to take.

Details of planned road works are also available and access to Traffic Scotland Radio is greatly enhanced meaning that traffic bulletins are online whenever and wherever they are needed.

Transport Minister, Humza Yousaf said, “The way that we communicate is continually evolving and it is really important that people know what is happening on our roads so they can get to where they need to be. The new Traffic Scotland mobile site hugely improves the information that is available to help plan journeys and we want to see as many people as possible making use of it.

“The site is easier to use than before on mobile phones or tablets and it is more responsive to people’s needs as they can easily zoom in on the map to access the information about their preferred route. If there is an incident on the road, the information about diversions will be easily available.

“The Traffic Scotland service is already extremely popular and the mobile site is building on the reputation for excellence that Traffic Scotland has developed over the years as the go to provider for real-time travel information. This is just the beginning of the improvements that we have planned, with further developments coming online in the next few months.”

Transport Scotland has worked collaboratively with our partners such as Google and IBI to develop the site.

IBI Group Director Graeme Scott said, “IBI Group, with our partners Cubic, is delighted to have worked with Transport Scotland to deliver this new solution. It is building on our international experience, ensures best practice for the Traffic Scotland service, enhancing it for its users.”

Head of Google Maps (UK and Ireland) Marko Pignataro added, “Google is pleased to be working with Transport Scotland to help enhance the traffic information available. Google see this new site as a significant and innovative development for mobile users looking to plan their journey.”


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