TomTom launches personalised audio traffic bulletins | Smart Highways Magazine: Industry News

TomTom launches personalised audio traffic bulletins

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TomTom has announced the launch of TomTom Audio Traffic, offering what it calls “personalised and relevant” traffic reports delivered over voice to drivers in a non-intrusive way.

“Although personalised traffic information is one of the most requested features by daily commuters driving known routes, they don’t necessarily want to use turn-by-turn navigation which typically includes traffic information about the route ahead,” the company says in a statement. “TomTom Audio Traffic solves this problem by delivering an accurate traffic news bulletin that is relevant to the specific route that is being driven. And because it’s delivered via voice, drivers can keep their hands on the wheel and eyes on the road, helping with safer driving.”

TomTom says Audio Traffic is also available as an Application Programming Interface (API) for developers.

Ralf-Peter Schäfer, VP Traffic and Travel at TomTom, added, “TomTom Audio Traffic is the next generation of radio traffic bulletins – offering an incredible opportunity for companies that want to capture the ears of the driver.”

 
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