There might well never be an Apple Car | Smart Highways Magazine: Industry News

There might well never be an Apple Car

Share this story...Tweet about this on TwitterShare on LinkedInShare on FacebookShare on Google+Email this to someonePrint this pageBuffer this pagePin on PinterestShare on StumbleUponShare on Tumblr

It’s reported that, after about two years of steady speculation, it now looks as if the mysterious Apple Car will never actually make it to the road. reports that, according to Bloomberg’s Mark Gurman and Alex Webb, Apple “has drastically scaled back its automotive ambitions, leading to hundreds of job cuts and a new direction that, for now, no longer includes building its own car, according to people familiar with the project.”

Citing unnamed sources, Gurman and Webb also report that the “Project Titan” team is being dismantled and reorganized, with hundreds of departures and layoffs happening.

They add that Project Titan has been “re-focused on developing an autonomous driving system that gives Apple flexibility to either partner with existing carmakers, or return to designing its own vehicle in the future” and that “executives have given the car team a deadline of late next year to prove the feasibility of the self-driving system and decide on a final direction.”


No comments yet.