Thatcham challenge to European car makers | Smart Highways Magazine: Industry News

Thatcham challenge to European car makers

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The insurance-owned research body, Thatcham Research, is calling on ten vehicle manufacturers in Europe to match their USA commitment to fit autonomous emergency braking (AEB) as standard on all new cars.

Ten major vehicle manufacturers in the States — Audi, BMW, Ford, General Motors, Mazda, Mercedes-Benz, Tesla, Toyota, Volkswagen and Volvo — have announced the pledge to make crash prevention technologies more widely available to consumers.

“Vehicle manufacturers are widely acknowledged to have contributed the most to cutting death and serious injuries on our roads, with high levels of protection for occupants being the expected norm,” says Peter Shaw, Chief Executive of Thatcham Research.

“Manufacturers have taken great strides forward in crash avoidance and mitigation technology – but far too frequently, it is standard equipment only in luxury vehicles.  Elsewhere, it can be expensive, lacking promotion and a little-understood optional extra, or simply not available.”

Thatcham estimates that more than 600,000 cars (1.7 per cent) on the UK roads now have standard fit AEB.

“Volkswagen, Volvo, Mercedes, Nissan and Mazda lead the way in the UK with the highest numbers of cars on our roads with standard fit AEB systems,” he adds.  “However, only Volvo has crash prevention technology as standard fit across all models.

“Currently nearly 30 per cent of new cars in the UK have an AEB system available, but not, in most cases, standard.  Equipping all new cars in the UK with AEB would result in a reduction of 17,000 deaths and serious injuries on the UK’s roads in the next decade.

“As a start-point, the UK alone would see an enormous drop in the number of fatal and serious injury crashes if the high-volume sellers – Ford and Vauxhall – introduced standard-fit AEB.”

Thatcham says AEB technology is already showing benefits in the real world.  The firm quotes a recent report from Euro NCAP and ANCAP, the independent safety bodies for Europe and Australasia, which said that low speed AEB technology leads to a 38 per cent reduction in real-world rear-end crashes; while data from leading insurers in the UK foundthird party injury claims on the Volkswagen Golf VII to be 45 per cent lower than equivalent ‘Small Family Cars’ – a group that included Ford Fiesta, Toyota Auris, Peugeot 208 and Audi A3, as well as the Golf VI.

“These findings strongly support Euro NCAP’s decision to make AEB technology a key discriminator in the safety rating of new vehicles, and from next year, this will include systems that can avoid pedestrians as well as vehicles.”


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