SWARCO brings Smart Parking to Taunton | Smart Highways Magazine: Industry News

SWARCO brings Smart Parking to Taunton

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SWARCO Traffic have announced they are to deliver “highly reliable and Innovative full-colour Variable Message Signs” to” improve the customer parking experience and ease congestion” in the English town of  Taunton.

Working closely with local consultants, WSP, and the team from Taunton Deane Borough Council and West Somerset Council, ten of the signs will be installed at strategic locations as an intelligent parking guidance system and to inform drivers of any local traffic restrictions. SWARCO Traffic will also install loop detectors around the park and ride centres, providing accurate vehicle counting to feed-back and update the relevant signs.

Ian Timms – Assistant Director – Business Development of Taunton Deane Borough Council and West Somerset Council, says the signs will be an integral part of its new smart parking system, “The objective is to help to improve the commercial opportunities for the town and local traders by easing congestion and enhancing the experience for local residents and visitors to our Borough.”

Anthony Van Geene, Project Manager SWARCO, says that a major advantage is that the signs can be easily integrated with an existing control technology, “Control of the signs will be managed by an existing Cloud Amber (Idox) UTMC system,” he explains, “which not only protects the client’s legacy investment, but also make the signs easier to install.

Taunton was recently awarded Garden Town status. As such, the local Council is committed to making the town even more prosperous and sustainable with better transport links, better services and facilities, and conserving its valuable green space for future generations.


As far as I’m aware SWARCO Traffic specializes primarily in traffic control. As far as parking guidance solution their focus is on payment solution and data integration through mobile applications. Loop detectors are not the best solution for such initiative by a long-shot, as it does not provide accuracy near as IoT based vehicle detection system and they are quite difficult to install when you compare it to surface-mount smart parking sensors.
I’m really interested in how they are going to deploy the new smart parking infrastructure and what technologies will be implemented because right now it’s too early to judge. But I have no doubt that the sign system itself will be executed at the highest level since SWARCO is one of the leading vendors in that particular field.