Survey suggests young warming to the idea of driverless subscription | Smart Highways Magazine: Industry News

Survey suggests young warming to the idea of driverless subscription

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A new survey suggests that one in four British people would sell their vehicle in favour of signing up for a driverless car subscription, with young drivers being the most enthusiastic.

The study for HPL Motors says that the growing popularity of car share initiatives coupled with the ongoing development of driverless car technology, “could revolutionise motoring”.

Although the majority of respondents (76%) said they wouldn’t sacrifice their own car in order to join a pay-as-you-go service straight away, the report says that “the point that a quarter of people would already entertain the notion – a decade before fully-driverless cars are expected to hit the roads – is noteworthy”.

The report goes on, “perhaps unsurprisingly, tech-savvy 18 to 24-year-olds are the most receptive to the idea, with 34% of this age group stating that they would join a driverless car membership scheme. At the other end of the scale, 35 to 44-year-olds are the least likely to embrace this new way of getting around (only 18% would part with their own car).”

Commenting on the findings, HPL Motors Managing Director Jonathan Herman said, “It’s hard to argue that driverless cars won’t be the biggest disruptor that the motoring industry has ever encountered.  We’re already seeing an upturn in the popularity of convenient car share schemes and the emergence of autonomous cars could completely overhaul the way we get from A to B,”.


(The researchers defined a driverless car subscription package as one which would take the form of a monthly subscription or pay-as-you-go model, whereby motorists request an autonomous car as and when they need one, rather than owning a vehicle outright.)


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