StreetLight Data expands its accurate traffic counts to Canada | Smart Highways Magazine: Industry News

StreetLight Data expands its accurate traffic counts to Canada

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StreetLight Data, Big Data analytics company for mobility, has launched Annual Average Daily Traffic (AADT) metrics for Canada on the StreetLight InSight platform.

The company’s AADT metric aims to enable smarter cities and better infrastructure decisions by providing accurate, on-demand traffic volumes for over 4.5 million miles of Canadian and U.S. roadway spanning 2018 and 2017.

StreetLight Data said in a press release that AADT is a critical metric for transportation planners and engineers analysing infrastructure projects, estimating road safety, or seeking highway funds.

Laura Schewel, CEO and co-founder of StreetLight Data said, ‘We recognise the challenges of securing accurate road counts for one of the largest but most sparsely populated nations in the world.’

‘With our AADT Canada release we can now bring complete traffic data sets to planners covering both Canada’s largest cities and extensive rural areas,’ added Schewel.

StreetLight Data said that trained and tested using more than 9,100 and 1,800 permanent loop counts respectively in the U.S. and Canada, AADT can be rendered for bi-directional traffic, or zero in on traffic moving in one direction on a roadway, including ramps, freeway-to-freeway connectors, and local/minor roads. Each analysis also includes a “confidence range” (or prediction interval) for the metrics provided.

StreetLight’s algorithms draw on 365 days of data on more than 4.5 million miles of roadway and are based on over 100 billion monthly location records across Canada and the U.S.


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