Smart Highways magazine is launching a new audio service, in time for the ITS World Congress in Bordeaux.
Five Days in Bordeaux will feature interviews with key opinion formers, industry leaders and exhibitors.
It’s being run by Smart Highways editor Paul Hutton, who, as well as being an expert in the ITS Industry is also a trained broadcast journalist.
Before moving into ITS management as Information Director at Trafficlink and then Managing Director of Global Traffic Network UK, Paul was a regular voice on local and national radio as well as Sky Sports, having gained a Postgraduate Diploma in Broadcast Journalism at Cardiff University.
He says: “I’m delighted to be dusting off my radio broadcasting skills for the ITS World Congress. I think audio interviews add something to the written word, so being able to let our readers hear what experts have to say, as well as reading the details, will add a lot more colour to our coverage of this major event.”
Each day stories and interviews will be posted on the Smart Highways website, and the interviews can also be made available to the contributors for use on their own sites and in publicity material. If you want to be part of Five Days in Bordeaux, contact Paul at email@example.com.
Smart Highways owner, Neil Levett says, “I’m delighted to add another bow to the Smart Highways offering. Since we took on the magazine its editorial content has gone from strength to strength, we’ve launched our news section of our website and our weekly “Seven Days in ITS” emailer. Now the audio offering will be another reason people should rely on Smart Highways for its ITS Industry news. I remember listening to Paul reading the news on Virgin Radio many years ago, so to have him presenting audio content for one of my magazines is a real buzz.”
The first audio interviews can actually be heard ahead of the World Congress, when Paul presents some content from the JCT Traffic Signals Symposium later this month.
There are some excellent sponsorship opportunities available for the launch – to find out more contact Commercial Manager Tom Gardner by emailing firstname.lastname@example.org or calling 01732 459683.
(The picture shows Paul during one of his extremely rare recent outings as a local radio presenter.)