SiteZeus taps INRIX traffic data to help choose retail sites | Smart Highways Magazine: Industry News

SiteZeus taps INRIX traffic data to help choose retail sites

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Location intelligence company SiteZeus has announced it’s using INRIX data to help select the most suitable locations for retail and real estate sites. 

The companies say their collaboration will tap into the “massive crowd-sourced network of more than 300 million connected vehicles and devices”.

Hannibal Baldwin, co-CEO and founder of SiteZeus, says, “We are proud to announce a collaboration with INRIX that brings Olympus Data Exchange to the forefront of the commercial real estate industry.

“SiteZeus can now provide the long-awaited, granular solution that’s necessary during the retail site section decision-making process.”

Kevin Foreman, general manager of GeoAnalytics at INRIX, added, “Leveraging INRIX roadway data, SiteZeus gains insight into true transportation patterns across the entire US road network.

“The ROI is generated through the power of additional knowledge surrounding key data points that can be specific towards each user’s needs, leading to more informed location-based decisions.”


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