The CEO of Siemens UK says he is “incredibly excited and slightly anxious” about his company’s attempt to pull off the world’s first fully autonomous hill climb using the latest digital technologies, 3d mapping and sensors in a 1965 Ford Mustang.
In a blog post, Juergen Maier says that twice a day Siemens be getting the classic car up the Goodwood Festival of Speed race track, each time capturing data, learning and improving with every run. He calls this a totally unique moment in the history of racing and that he can’t wait to be a passenger myself!
He calls this a landmark event that showcases the incredible evolution of the UK automotive industry, allowing the public to enjoy first-hand some of the timeless motoring classics that enthral car enthusiasts, as well as highlighting the latest thinking around how innovative digital technologies are, today, helping to disrupt, reshape and transform the automotive sector.
Maier explains that through Digital Technologies, Siemens are helping revolutionise car design using virtual reality techniques, developing new, radical composite materials to make F1 cars even more efficient. “We are bringing together virtual and real worlds thanks to digital twinning,” he writes. “Our hi-tech design and simulation software is challenging previous thinking and enabling new approaches to be taken within one of the UK’s most globally appreciated sectors.
“Digitalisation – the technology focus behind Industry 4.0 – has the ability to transform not only the way we design and produce cars, transport systems and enhance the overall mobility of populations, it can also improve other important areas of our lives, ranging from healthcare to education and beyond.”
He continues saying that the next industrial revolution has the power to transform the UK into a highly productive and innovation-based economy; one where more skilled and better paid jobs are created, new business models born and economic prosperity supported. “Many of these technologies will be on display on the Siemens stand within the Future Lab at Goodwood so the public can see them first hand, as will see how racing is pushing the UK’s innovation edge further and further with every day,” he concludes. “I want everyone to see for themselves how a powerful combination of human ambition and visionary technologies can set us on a path to a healthier, wealthier and happier future for all. And it promises to be fun, exciting and a chance to see the future first hand. Please come say hello us all to Siemens at the exhibition in the Future Lab at the festival!”