Shell applies for private hire licence in London | Smart Highways Magazine: Industry News

Shell applies for private hire licence in London

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Royal Dutch Shell has applied for a private hire licence in London in a bid to pilot its own Uber-style service.

City AM reports that the application was submitted to Transport for London in July for its FarePilot app, which tells drivers where there is high demand for taxis and gives them the option of accepting a fare.

The report says that Shell’s application, if successful, will expand the app to include a full taxi booking service, marking the first attempt by an oil company to test the waters in the car booking market, but that Shell is not intending to directly compete with Uber.

“Drivers often ask us if we could further help them by giving them optional supplementary driving jobs and this is something that we are investigating, but no decisions have been taken to go live with such a product,” a FarePilot spokesperson is quoted by the paper.

 
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