Seeing is Believing 2014 supported by Highways Agency | Smart Highways Magazine: Industry News

Seeing is Believing 2014 supported by Highways Agency

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Next year’s Seeing is Believing is being supported by the Highways Agency.

The event offers exhibitors a unique opportunity to demonstrate products and services outside on a real road environment, with day, dusk and night time conditions – in a scenario best suited to your product or service.

The show is returning to Bruntingthorpe Proving Ground, Lutterworth, in Leicestershire and will take place from 19 to 20 November 2014.

A spokesman for the Agency said: “The Highways Agency supports Seeing is Believing in its aims to encourage awareness and understanding of the innovative products, technology and methodologies that maximise safety and free-flowing traffic on motorways and roads effectively and efficiently.”

The one element that makes Seeing is Believing totally unique is the fact that products can be displayed outside in a real working environment. As this is a key reason why visitors attend the event, the 2014 exhibition will concentrate much more on this aspect and will see the introduction of bespoke areas to drive and walk through. These include:

  • An urban street
  • A running motorway
  • A rural environment.

To find out more information about what’s on offer at next year’s event visit the brand new Seeing is Believing website at

You can also download the new Seeing is Believing brochure by clicking here.


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