SEAT integrating Alexa into European vehicles | Smart Highways Magazine: Industry News

SEAT integrating Alexa into European vehicles

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SEAT has announced it’ll be the first car brand in Europe to integrate Amazon’s Alexa voice service into its Leon and Ateca models by the end of this year, and in the Ibiza, Arona and its new large SUV in 2019.

It says Alexa will enable drivers to use voice commands to optimise their time while in their car, such as managing their personal schedule, finding songs, locating points of interest, getting real-time news or the nearest dealership

Customers can talk to Alexa in English and German.

“Integrating Amazon Alexa in our range represents a great boost to SEAT’s digital ecosystem and connectivity and certainly contributes to position the brand as a front-runner in connected vehicles in Europe”, explained SEAT President Luca de Meo (pictured, left), who added that “the trend in voice-activated services is growing and for this reason we want to make it available to our customers”.

“We’re excited for SEAT to incorporate Alexa into its vehicles,” commented Ned Curic (pictured right), VP Automotive, Amazon Alexa. “We think voice is a big part of the future and this is particularly true in cars. With just a tap of the steering wheel, SEAT customers will be able to ask Alexa for music, get the news, control their smart home, and much more.”


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