Road safety radio station launches in Manchester | Smart Highways Magazine: Industry News

Road safety radio station launches in Manchester

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A radio station’s begun broadcasting in Greater Manchester in which, it says, “a DJ could save your life”.

Production company On The Eighth wants drivers across the region to tune in at least once to the week-long “pop-up” station on 87.7FM which is broadcasting information about issues such as drink driving, pedestrian safety, speeding and distractions on the road.

As well as news updates and features, the station will also broadcast case studies featuring both victims and those who have to deliver the devastating news to the families.

Commissioned by DriveSafe, which is part of the Greater Manchester Casualty Reduction Partnership, Road Safety Radio includes audio from the team itself, as well as Transport for Greater Manchester (TfGM), Greater Manchester Police, Greater Manchester Fire and Rescue Service and many Local Authorities and community groups.

Stuart Morgan, Director at On The Eighth, said “We’ve worked with the team from DriveSafe and Transport for Greater Manchester for many years and we’re really proud if this project. It’s a great chance to showcase some longer form content beyond what can be done with traditional radio advertising.”

The station will also be available online at www.roadsafetyradio.com and on twitter at @roadsafetyradio with the hashtag #roadsafetyradio.

 
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