Four speed warning signs have been erected on the promenade of the southern English seaside resort of Bournemouth to warn cyclists when they are riding too fast.
The Telegraph reports that the vehicle-activated signs flash up the speed limit of 10mph to warn offending riders they are going too fast.
The four digital devices cost £3,000 each and have been placed along the seven-mile prom, three of them paid for by the council and the fourth funded by beach hut owners “fed up with cyclists flying past their cabins”.
The report explains that the prom is hugely popular with pedestrians and cyclists alike and there are regular collisions and near misses. Last year a 72-year-old grandmother was left badly hurt after she was hit down by a cyclist doing 20mph. Two months later a boy of five was left with cuts and bruises after being hit by a cyclist.
The new signs are on top of existing signage informing cyclists of the 10mph speed limit and the fact pedestrians have the right of way.