Rebrand for Rennicks | Smart Highways Magazine: Industry News

Rebrand for Rennicks

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Rennicks (UK) has unveiled a brand new image and redesigned website to reflect the market sectors served by the company.

Big and bold, the new ‘Clearly Better’ branding embraces all four market sectors served by Rennicks with bright new colours for each including conspicuity vehicle materials, reflective traffic signs and materials, mobile variable message signs and intelligent transport solutions.

Martin Rodgers (pictured), sales director, said: “Our vision is to be the voice of authority in ITS safety solutions as we move to become a systems integrator, whilst developing our market position in retroreflective sheeting to create a one stop shop solution business for our customers. We aim to deliver environmentally sustainable solutions to give users visible and informed messaging to allow safer, more coordinated and smarter use of transport networks.”

Incorporating Mobile Traffic Solutions Ltd (MTS) under the same new branding and combined website, the company will continue to provide information and communication solutions that improve transport infrastructure and road safety whilst keeping commuters reliably informed.

Rodgers continues: “The new website and branding goes hand in hand with the company’s commitment to growing a sustainable business by providing intelligent safety solutions to its customers’ traffic and transport problems and apply technology to provide systems, products and services that help customers deliver their goals and in particular keep drivers safe and informed.

“Using our unique knowledge and understanding of the retroreflective sheeting and traffic and transport industries, we have the ability to focus on positioning and differentiating ourselves using the synergy of our existing markets, customers, products and solutions to increase safety and visibility for all road users.

‘With circa 30 years’ experience, Rennicks (UK) Ltd has long been at the forefront of the traffic sector and we are now looking to work even closer with our customers to develop complete, bespoke solutions to suit every need.”

 
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