Rebrand for merged Transport Systems Catapult | Smart Highways Magazine: Industry News

Rebrand for merged Transport Systems Catapult

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The merged Transport Systems and Future Cities Catapults are being rebranded as the Connected Places Catapult.

It’ll be run by Nicola Yates OBE who was appointed Chief Executive of the new organisation in February and says, “We have developed an ambitious strategy to build on the expertise of our two previous organisations by removing the boundaries that will enable us to explore more confidently new projects and areas of growth. Our new name, Connected Places, encapsulates this ambition at the intersection of urban and transport innovation.”

The new Connected Places Catapult, is designed to accelerate smarter living and travelling in and between the places of tomorrow. Its focus will be on “growing businesses with innovations in mobility services and the built environment will enable new levels of physical connectedness”.

“We will target businesses which harness digital and next-generation telecoms to provide new, connected urban services and experiences,” a statement reads. “By prioritising companies which explore applications of neuroscience and human-centred design, we will work to boost social connectivity, interaction and inclusion.”

The statement adds that the Connected Places Catapult will, “Operate at the intersection between public and private sectors and between local government and transport authorities. We will convene the disparate parts of the market to help innovators navigate the complexity of doing business, creating new commercial opportunities and improving productivity, socio-economic and environmental benefits for places.”

 
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