Population is demanding Mobility as a Service – expert | Smart Highways Magazine: Industry News

Population is demanding Mobility as a Service – expert

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One of Britain’s leading experts in ITS has told a conference on Mobility as a Service that by 2025 more than half of the population will decide where to live and work based on the mobility services available

At the start of Frost and Sullivan’s annual Trends in Intelligent Transport and Mobility meeting in London, Richard Harris, Solutions Director at Xerox, said that a survey suggests half of people will expect to use just one app to pay for all their travel and 41% won’t use cash.

He told the gathering at the Finnish Embassy that the key to the future is to make payment for transport easier, reminding delegates that travellers don’t really care who is delivering the service, they just want to be able to get about easily.  He explained Xerox’s Seamless idea which was launched at the ITS European Congress earlier in the month.

Meanwhile Ogi Redzic, who’s Senior Vice President, Connected Vehicles and Mobility Services, Renault Nissan said that the companies’ alliance will deliver automated single lane driving this year, and that it will be multi lane in 2018 and include urban intersection automation by 2020.

And he added that the alliance is working on making vehicles which are easily shared in order to enable the growth of the sharing economy.  He also said the entire industry is working on connectivity to deliver what drivers expect to get but are at the moment not getting.

For Transport for London, Iain Macbeth, Head of the Centre for Connected and Autonomous Vehicles, said the issue for the Capital is population growth and global trends for urban living.  “TfL has a challenge ahead of it,” he said, “to keep the population moving.  Not just public transport, but roads too.”  He said he fully expected level 4 automated vehicles being on sale in London by 2020.  He also stressed that MaaS is central to London’s plans and trumpeted London’s pioneering role with first Oyster and then contactless payment systems.  He also promised to offer more and more of London’s data to app developers as part of its open data policy, and that TfL will be sharing knowledge with the MaaS Finland initiative.

On that, Kaj Pyyhtiä, who is Chief Customer Experience Officer at MaaS Global (formerly MaaS Finland), told the gathering about the world’s first package offering a monthly subscription model.  “Transportation is being hit by a digital tsunami,” he said, “and what’s interesting is car OEMs are riding the wave as well.  It is a €10bn industry that is being disrupted, and changing the use of the private car, which is probably the most under-used asset.”  He talked about the need to have the infrastructure and transport providers in place first, then aggregate the MaaS service for the customer.  He said that transport users demand something better from MaaS than they can get from owning a car, that it must be much more than a trip planner, and that people want the convenience of a subscription to mobility and not to purchase individual tickets.  He finished by saying that we live in “the experience economy” – and that he wants to be the “Spotify or Netflix” of mobility, and pointed to his new Whim product which has been launched in Finland.



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