Signs that display the price of fuel at service stations will soon start appearing on motorways.
The government has announced it will press ahead with the plans as part of the Chancellor’s Autumn Statement.
The Department for Transport will begin work early next year on trialling a new fuel comparison sign at five service stations on the M5 between Bristol and Exeter, with a view to introducing the signs by the end of 2015.
Transport Minister Robert Goodwill said: “For too long drivers have been ripped off by petrol prices on motorways. This government wants to support the hard working people of Britain and build a fairer society. This announcement will ensure people can see the cheapest places to fill up, encouraging greater competition between service stations.”
The trial follows a report by the Office of Fair Trading (OFT) in January 2013 which called for more public information on UK petrol and diesel prices.
The OFT found fuel sold at motorway stations was on average 7.5p per litre more expensive for petrol, and 8.3p per litre for diesel, than across the rest of the country.
Over the past six months the Department for Transport has been examining the cost and planning implications of introducing the signs. The aim of the trial will be to determine whether traffic signs are effective in providing information to road users, and successful in bringing down prices.
Five service stations on the Bristol to Exeter stretch of the M5 have agreed in principle to be involved in the trial.