New sales and event manager for Seeing is Believing | Smart Highways Magazine: Industry News

New sales and event manager for Seeing is Believing

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Robert Gouge has been appointed as sales and event manager for Seeing is Believing – Europe’s only event for indoor showcasing of ITS and other highway products as well as outdoor demonstrations.

Gouge has previously worked for Datateam Business Media where he was advertising manager for a business-to-business magazine and also the event manager for the Building Controls Show. He helped to set up the show from scratch, finding the hubs of where visitors would come from, marketing the show and then selling stand space.

He said: “I’m looking forward to getting to know the ITS market and would welcome feedback on what delegates and exhibitors would like to get out of next year’s event.

“With the industry embarking on a record programme of investment this is an exciting time to be in the sector. Seeing is Believing offers companies a unique opportunity to demonstrate their products and services outside on real road environments. There is no other show like it.”

Seeing is Believing 2016 will take place on 9-10 November 2016.

If you’re interested in finding out more about the event you can contact Robert on 01732 459683 or email  He’ll also be at the ITS World Congress in Bordeaux.

Alternatively you can visit


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