Owners of current MINI models produced since March 2018 will be invited to participate with their vehicle equipped or retrofitted with a MINI Sharing Module that enables access and engine start via smartphone.
The company says the trail in Madrid will provide important insights for the global expansion of the MINI brand’s sharing economy activities. The parent BMW Group says it has has identified digital mobility services as one of the future fields to advance as part of NUMBER ONE> NEXT strategy. With its increased commitment to the D-ACES (Design, Autonomous, Connected, Electrified and Services) topics, the company says it is playing a “leading role” in “shaping mobility of the future”.
“MINI drivers are always ahead of their time, just like their groundbreaking and modern vehicles,” says Sebastian Mackensen, MINI Senior Vice President. “With MINI Sharing, we enable our customers in Spain to participate in the sharing economy. This new technology fits perfectly with our desirable cars and our innovative customer demographic. ”
MINI Sharing allows the vehicle owner to share their MINI with up to ten people of their choosing, with the vehicle availability highlighted in the app’s inbuilt calendar function. The guest drivers can use the app to make a reservation request from their smartphone with just a few taps. After the owner has granted their consent, the location of the vehicle and pedestrian directions are displayed on their phone. Upon arrival at the vehicle, the smartphone on which the MINI Sharing App is installed becomes the car key. A Bluetooth connection between the smartphone and the MINI makes it possible to open the vehicle doors and start the engine by pressing the start / stop toggle switch.
If desired, the MINI owner can mark specific individuals as VIP users in the MINI Sharing App. These individuals can book the vehicle spontaneously without having to wait for the owner’s consent.