Mercedes withdraws self-driving car commercial | Smart Highways Magazine: Industry News

Mercedes withdraws self-driving car commercial

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Mercedes is reported to have pulled a TV commercial for its E-class car after criticism that it suggests it has more self-driving capabilities than it actually does.

Fortune says that the ad’s voiceover says, “Is the world truly ready for a vehicle that can drive itself? Ready or not, the future is here,” as the commercial features the 2017 E-Class car alongside the company’s totally self-driven F015 concept car.

The car does have some automated-driving features, including cruise control and automated steering.  The ad shows a driver lifting his hands off the steering wheel as the car appears to steer and park itself.

Fortune continues the report saying that it later includes a warning at the bottom of the screen: “Vehicle cannot drive itself, but has automated driving features.  The system will remind the driver frequently to keep hands on the steering wheel. Always observe safe driving practices and obey all road traffic regulations.”

Consumer Reports and America’s Center for Auto Safety called for the Federal Trade Commission to investigate the ad, arguing that it provides consumers with “a false sense of security in the ability of the car to operate autonomously.”

A Mercedes spokeswoman said the company pulled the TV spot and removed it from its official YouTube page to avoid confusion.


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