Intelligent traffic management and enforcement solutions company Videalert has been acquired by Marston Holdings, the UK’s largest transportation and enforcement services group.
The company says this announcement follows successful deployments for a number of Marston’s strategic clients, including the London Borough of Barnet, the Royal Borough of Kingston upon Thames and the City of Westminster, where Videalert has replaced competitive CCTV enforcement systems.
“We are delighted to become a key part of Marston Holdings, as it will enable us to accelerate our development strategy and fully exploit the growth potential for our products and services within the Parking and Intelligent Transport sectors,” explained David Richmond, CEO of Videalert Limited. “Our rapidly expanding client base will not only see further developments from Videalert, but also the integration and application of technologies from the expanded Marston organisation which is refocusing its services proposition to leverage the benefits of a new range of technology-based solutions.”
Videalert says these contract wins are the result of its sophisticated video data platform, combined with high quality field equipment and hosting infrastructure, which has been proved to deliver capture rates from 10-32% higher than other competitor’s systems. The platform generates high quality evidence which is not only faster to review, but also reduces the likelihood of appeals. It adds that, with system availability rates exceeding 99%, the platform “delivers the highest productivity and the lowest operating costs, enforcing the widest range of parking and moving traffic contraventions”. It can also support traffic management, police ANPR, clean air and low emission zones.
Marston Holdings’ Chief Executive added, “Videalert is our second acquisition to be announced in 2019 and follows that of Logic Valley, a software developer that specialises in artificial intelligence and mobile application development. The acquisitions are a key part of our ongoing business transformation strategy with new technology-driven service propositions that will deliver even greater value to local authorities. There is a great synergy between Videalert and Marston Holdings at every level, including a longstanding relationship with NSL, which we acquired in 2017. Videalert shares our commitment to innovation and meeting the needs of clients, particularly those that are currently tackling the challenge of air pollution in our cities.”
Videalert has also announced that Bath and North East Somerset Council is extending its Videalert CCTV enforcement platform with the installation of additional cameras for its approved class C clean air zone that gives exemptions to private cars but charges higher polluting buses, coaches, HGVs, LGVs/vans, private hire vehicles and taxis. Videalert was awarded the contract to ensure full and seamless integration with the council’s existing hosted digital video platform which is already being used to enforce a wide range of restrictions including bus lanes, bus gates and permit parking.
You can hear an interview with Videalert Director Tim Daniels about this on the Talking Transport podcast from Traffex.