Major rebrand for Aggregate Industries | Smart Highways Magazine: Industry News

Major rebrand for Aggregate Industries

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Aggregate Industries – a manufacturer and supplier of construction and building materials including asphalt, concrete, aggregates and more – has undergone a complete rebrand.

The company has consolidated 25 of its businesses under the Aggregate Industries name.

The changes, which will come into effect from the end of September, are part of a drive by the company to make it easier for customers to source products and services from across the group.

As part of the changes, Bardon Contracting and Bardon Asphalt will now be known as Aggregate Industries.

Chief executive Alain Bourguignon (pictured) said: “The re-brand is a significant change for the company, but one that we believe will improve the customer experience and provide us with a strong platform for growth as the market begins to recover.

“Operationally, it is business as usual. We will continue to offer a quality local service at a local level and our customers’ day to day contacts will remain the same.”

Although the majority of businesses will now trade as Aggregate Industries, some brands will be retained as a product or service range due to their strength in the market place. These include Minimix, Bradstone, Charcon, Express Asphalt, Garside Sands and Masterblock. Aggregate Industries’ overseas businesses and joint ventures will remain unchanged.

A new-look website now reflects the re-brand and a new guide to Aggregate Industries has been produced detailing the full product and service range. For further information visit www.aggregate.com

 
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