Lyft’s new app encourages ride sharing | Smart Highways Magazine: Industry News

Lyft’s new app encourages ride sharing

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Lyft has announced a new version of its app that it says improves shared rides, integrates directly with cities and transit agencies, and simplifies our passengers’ overall experience.

“The continued growth of shared rides brings massive benefits to our communities — more shared rides means fewer cars on the road, and less congestion,” the company says. “That’s why Line rides will now be part of a larger ride type called Lyft Shared rides. We’ve set a goal to make Shared rides account for 50% of all trips on the Lyft platform by the end of 2020. Passengers already select Shared rides more than 30% of the time in markets where they’re available. And with the new version of the app, we’ve seen up to a 5% increase in Shared rides.”

The company says that the new version of the app integrates directly with public transport to help solve some of the biggest challenges: providing late-night service, filling first-mile and last-mile gaps, providing access to “transportation deserts”, and delivering on-demand paratransit solutions.

Lyft says it now has partnerships with more than 25 cities and counties across the US with the first two integrations coming to Marin County and Santa Monica, California through partnerships with the Transportation Authority of Marin and the Big Blue Bus in Santa Monica.

“Transportation today is being transformed by technology,” said Mary E. Peters, former US Secretary of Transportation. “Lyft is at the forefront of this transformation proving that if you make alternatives to driving yourself as convenient and reliable as possible, people will use it. I’m thrilled to see Lyft bring transit into their app to complement transit systems and give people even more options to get around without use of their own vehicle — the key to reducing traffic congestion.”

Lyft says the new version of its app starts by asking where you’re going and then quickly provides the best ride options. By making price and time comparison clear, it says it’s easy to find the best choice. It’s also added a “one tap to ride” feature so users can quickly request their most frequent ride types and destinations.   The company has also worked to reduce congestion by using what it calls more practical pickup and drop-off spots in heavily trafficked areas.

“When we share the ride — on Lyft or public transit — we play a major role in making our cities more liveable,” it concludes. “We’re always looking for public sector partners to join us with direct integration into the Lyft app, and in collaborating to improve transportation for our communities.”

The redesigned app will be fully rolled out by the end of July.

 
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