Lyft buys London-based AR start-up | Smart Highways Magazine: Industry News

Lyft buys London-based AR start-up

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The ridehailing app Lyft has bought the Augmented Reality company Blue Vision Labs to help with their “vision to revolutionise transportation”.

In a statement released by London-based Blue Vision Labs, the company says it was started with the mission to advance the capabilities of today’s robotics and AR platforms by solving some of the hardest technological challenges in the field and that in March it made “great progress” by releasing technology that allows developers to create shared AR experiences that were not possible before at unprecedented scale.

It says one potential application of its AR cloud allows it to connect ridesharing passengers with their drivers by overlaying the car’s position onto the rider’s smartphone screen in augmented reality.

Blue Vision Labs explains that by joining forces with Lyft means it can “develop experiences like this at a much greater scale”.

“The technology that we created for our AR cloud is powered using centimeter-accurate 3D maps that cover entire cities, and are built using fleets of vehicles equipped with mobile phones,” says Peter Ondruska, Co-founder and CEO of Blue Vision Labs. “We believe that gaining a detailed understanding of the world is the key requirement for achieving a safe and scalable self-driving platform. Specifically, this technology helps car know where they are, what is around them, and what should they do next at scale not possible with other technologies. We are very excited to be working with Lyft to contribute to their efforts in enabling the future of autonomous mobility.”



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