Jaguar Landrover criticised for connected car ad | Smart Highways Magazine: Industry News

Jaguar Landrover criticised for connected car ad

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Jaguar Landrover has been criticised by the advertising watchdog for apparently encouraging unsafe driving in an advertisement for a connected car.

The Guardian published an advertorial called “Drive time is no longer downtime”, which said the vehicle is “an extension of your office”.

The Advertising Standards Authority has said  activities suggested in the ad were likely to distract a driver’s attention and cause unsafe driving.

“The advertorial featured the headline claim “DRIVE TIME IS NO LONGER DOWNTIME”. We considered readers would interpret this to mean that drivers could now perform various other tasks whilst driving,” its ruling said.

“Whilst we understood that the work related activities and communicating with family could be carried out in the car via hands-free technology, we considered that they were likely to distract a driver’s attention from the road and therefore preventing them from having full control of the vehicle. Therefore, we concluded that the advertorial was irresponsible because it was likely to encourage unsafe driving practices.”

You can read the full ruling here.

 

 
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