Jaguar Land Rover develops immersive 3D in-car experience | Smart Highways Magazine: Industry News

Jaguar Land Rover develops immersive 3D in-car experience

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Jaguar Land Rover has announced it is developing next-generation head-up display technology.

The automotive company said the technology could beam real-time safety information in front of the driver, and allow passengers to stream 3D movies direct from their seats as part of a shared, autonomous future.

JLR said engineers are working on a powerful new 3D head-up display to project safety alerts, such as lane departure, hazard detection, sat nav directions, and to reduce the effect of poor visibility in poor weather or light conditions. Augmented reality would add the perception of depth to the image by mapping the messages directly onto the road ahead.

Valerian Meijering, human machine interface and head-up display researcher for Jaguar Land Rover, said “Not only does it (the head-up display technology) provide a much richer experience for customers, but it also forms part of our Destination Zero roadmap; helping us to move towards a safer, more intuitive and smarter future, for everybody.”

The next-generation head-up display research forms part of the development into Jaguar Land Rover’s ‘Smart Cabin’ vision: applying technologies which combine to create a personalised space inside the vehicle for driver and passengers with enhanced safety, entertainment and convenience features as part of an autonomous, shared future.

Professor Daping Chu, director of centre for photonic devices and sensors and director for the centre for advanced photonics and electronics said, “This programme is at the forefront of development in the virtual reality space – we’re looking at concepts and components which will set the scene for the connected, shared and autonomous cars of the future. CAPE Partners are world-leading players strategically positioned in the value chain network. Their engagement provides a unique opportunity to make a greater impact on society and further enhance the business value of our enterprises.”

 
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