The CEO of ITS Arab is warning that the industry is failing the Middle East unlock the floodgates to achieve ITS market growth potential.
In a new column for SMART Highways, Mohammed Serroukh says ITS projects are relatively small when compared to the mega infrastructure projects in the region and comments that the main ITS projects are generally part of either revenue generation projects such traffic violation enforcements, tolling and parking management or included within the infrastructure projects such as road tunnels and public transport that include metro, BRT and buses.
“Most leading cities in the Middle East have smart city visions where the related public authorities have the government support to make the smart city vision a reality,” he writes “The challenge begins when these teams within the related public authorities that have limited ITS experience face the difficulties in accessing the details necessary to prepare for the internal approval processes.”
Serroukh adds that the industry needs to know that, planners “are looking for the confidence to invest in a smart cities roadmap without getting locked to anyone particular technology vendor or deploy technologies that cannot be scaled up or integrated with the future technology trend.”
He rounds off by pointing out that the key question now is what can the ITS industry do to facilitate the additional knowledge transfer required to support the majority of public authorities to open the floodgates on ITS investments towards the overall smart cities vision.