INRIX has announced the results of an independent off-street parking benchmark study, which it says concludes that its company ParkMe has beaten rival Parkopedia in data accuracy across the core attribute categories in five key cities in the U.S. and Germany.
The research by SBD says that, overall, ParkMe was 12 per cent more accurate than Parkopedia across a set of core attributes that are essential to automakers for customer satisfaction. Most importantly, the company says, ParkMe was 23 per cent more accurate providing the precise entrance location to car parks compared to Parkopedia. ParkMe was the “clear winner” across parking attributes including pricing information accuracy (91 per cent versus 81 per cent) and correct parking operating hours (87 per cent versus 83 per cent).
SBD’s ground-truth assessment looked at 488 random parking lots in November 2015 across Berlin, Munich and Stuttgart in Germany, as well as Boston and San Francisco in the United States. SBD sent trained data collectors to evaluate on-site attributes car park by car park (backed by photographic evidence), then compared the field results to published information on respective ParkMe and Parkopedia websites. From the findings, SBD assessed overall accuracy scores, and scores per attribute, lot and city. SBD was compensated for collecting the data, but INRIX says the assessments and scoring were completed on an objective and independent basis.
In a smart parking market growing at 28 per cent annually and expected to be worth more than $3 billion over the next decade.
ParkMe, was acquired by INRIX in September 2015