Travel information and analytics company INRIX has entered a strategic agreement with Citi Logik, which works to understand demand patterns derived from anonymised mobile network data.
The companies say that together, they will drive the development of UK smart cities by combining mobile network data provided via Citi Logik with INRIX’s network of GPS data and advanced analytics tools, to generate population movement insights, such as information about trips and travel habits and real-time population density, for the benefit of transport agencies, local governments, city planners and enterprises, such as retailers.
“Movement analytics delivers huge benefits for public sector agencies,” the companies say in a statement. “Accurate population movement insights are key for governments as they invest in transport infrastructure and improve urban mobility as more people move into the UK’s population centres. When combined with GPS data and advanced analytics capabilities, the billions of anonymised mobile network data points available to mobile operators can enable the accurate modelling of current and future population trends that will underpin the planning of smart cities. For enterprises, understanding where anonymous groups of people are, have been, how they got there and where they may be going next enables them to better engage with target audiences.”
“Many existing city infrastructures are under strain, designed at times when populations were far smaller. The problem is only intensifying. By 2030, there will be 8.5 billion people in the world with over 60 percent living in urban areas,” said Rafay Khan, Chief Revenue Officer, INRIX. “Our work with Citi Logik will help transport agencies and local govenments in the UK to find new ways of extending and re-engineering cities to cope with a fast growing population and the challenges faced from urbanisation.”
“The value of mobile data cannot be understated and enhancing network data with GPS offers the opportunity to provide greater levels of understanding of movement by foot, by vehicle and on trains,” said Stephen Leece, Managing Director, Citi Logik. “Working with INRIX will provide a step change in capability and a one stop shop for movement analytics in the UK.”