HORIBA MIRA presses industry to speed up electric vehicle adoption | Smart Highways Magazine: Industry News

HORIBA MIRA presses industry to speed up electric vehicle adoption

Share this story...Tweet about this on TwitterShare on LinkedInShare on FacebookShare on Google+Email this to someonePrint this pageBuffer this pagePin on PinterestShare on StumbleUponShare on Tumblr

HORIBA MIRA has announced that it is calling on the industry to accelerate the development and public adoption of electric vehicles in the UK.

The bid comes amid Jaguar Land Rover’s (JLR) recent announcement to invest over £1bn in electric car production.

Global engineering consultancy HORIBA MIRA said in a recent press release that despite investing in electric vehicle manufacturing, electronic drive units and battery assembly plants in the Midlands, JLR has called for the creation of multiple ‘gigafactories’ in the UK to provide the large volumes of battery cells it will need. In the absence of a major UK manufacturer, these are currently imported from Asia.

The announcement comes as latest figures from the Society of Motor Manufacturers and Traders (SMMT), show that sales of cars with alternative fuels – including battery electric vehicles and hybrids – were down 11.8% in June compared with the same month last year.

HORIBA MIRA has said that is encouraging the industry, through robust testing and development, to address the current issues deterring consumers from opting for such vehicles. This includes customer perception on so-called ‘range anxiety’ as well as the overall cost of electric and other alternative fuel vehicles.

Greg Harris, Global Electrification Services Lead at HORIBA MIRA, said, ‘Jaguar Land Rover’s commitment to the future development of EVs is a positive move for the UK automotive industry.’

‘However, as an industry more needs to be done to overcome challenges of customer perception, which is something we are consistently working on to ensure the next generation of vehicles are safer, cleaner and smarter.’

‘In recent years, the UK’s capabilities in producing cleaner vehicles has expanded rapidly – but consumer appetite still has a long way to go. The only way to truly increase the number of people willing to make the transition to electric cars is by investing in a rigorous development, testing and evaluation programme that adequately communicates the latest technological advances to consumers,’ concluded Harris.

The company said that its investment strategy in test facilities for electric vehicles and battery systems includes the recently-launched Advanced Battery Development Suite (ABDS); a specialist facility that enables companies to perform testing on full battery packs and battery pack components both physically and in simulation.

 
Comments

No comments yet.