Highways team channel inner Sinatra | Smart Highways Magazine: Industry News

Highways team channel inner Sinatra

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Worcestershire County Council’s Highways Team have taken to YouTube with a vocal plea to local residents to report potholes.

The team have recorded a rendition of Frank Sinatra’s “My Way” alongside a video of the department in action repairing roads.

The film has been sponsored by council contractor Ringway and you can watch “At Work in Highways” here

Highways Manager Jon Fraser (pictured) has donned his best Rat Pack style tuxedo to stroll amongst a pothole repair gang, outlining how to report a problem on the roads of Worcestershire and showing what happens next.

The video was inspired by Torfaen Council who used a singing Elvis to highlight their work.

Fraser, said: “Torfaen Council’s ‘In The Depot’ video, which has had over 470,000 views on YouTube, is a brilliant way to raise awareness of the tough job councils do to support residents and businesses through maintaining the roads throughout Winter.

“We’re grateful to Torfaen Council for the inspiration, and we’re really excited about Worcestershire Highways’ own video, ‘At Work in Highways’, which we hope broadcasts a serious and important message about the value of reporting potholes in an enjoyable way.”

 
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