GTT expands in Middle East | Smart Highways Magazine: Industry News

GTT expands in Middle East

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The American company Global Traffic Technologies has announced a partnership to further bring its traffic-sensing and signal priority solution to the Middle East.

The company’s vice president of EMEA markets, Richard Eltze, announced the partnership with OMNIX, explaining: “The company’s focus on smart mobility solutions, including traffic signal management, make OMNIX an ideal partner for GTT in the Middle East.  The fact that they will be showcasing our brands at their stand at MENA Transport is testament to the commitment and importance Omnix gives our solutions.  In order to further support their efforts at the show I will personally be there to assist with any meetings on relevant projects.”

GTT says its Opticom technology can help reduce operating costs while simultaneously improving service, on-time performance and ridership.  Opticom priority control solutions are now installed at more than 70,000 intersections and 70,000 vehicles within more than 3,100 municipalities worldwide, including installations in North America, Europe and the Middle-East.

GTT’s traffic-sensing solution Canoga – enables traffic engineers to make informed decisions regarding traffic flow and report traffic count to national agencies.  The solution can verify speeds, identify vehicle class, detect wrong-way motorists, enable safer intersections on rural highways and detect vehicles/bikes at the stop bar, all with Industry-leading precision that is immune from environmental factors, highly reliable and capable of centralized management.

Last year GTT decided to expand with an international sales and marketing strategy wanting to promote its technology to a larger global audience.

“The international sales effort has been undertaken by forging strong regional partnerships – such as the agreement we’re announcing with Omnix today – and has been very successful,” Eltze said.  “It has already led to a number of new projects, which are set for implementation during 2016 and onwards.”


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