Google could “make billions” from in-driverless car advertising | Smart Highways Magazine: Industry News

Google could “make billions” from in-driverless car advertising

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New research from UBS suggests that monetisation of the in-car experience in driverless vehicles could be worth nearly half a trillion dollars by 2030.

It says selling advertising and services to be consumed while someone rides in a vehicle without having to drive it will be worth $472 billion, and that Waymo’s parent Google could corner 60% of that market.

The website Quartz ( says that, while producing cars and components is still expected to be a good business once cars are autonomous, providing the driving experience is seen to be the biggest and best opportunity.

It adds that driverless taxi services are predicted to be worth $1.2tn, and that it is “interesting” that UBS’s report makes almost no mention of the other big four tech companies, Apple, Amazon, Facebook and Microsoft as key players.


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