Get in the zone at Highways SIB | Smart Highways Magazine: Industry News

Get in the zone at Highways SIB

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Companies have a brilliant chance to showcase their products and services in a variety of zones at Highways SIB (Seeing is Believing) – Europe’s only event for indoor and outdoor demonstration of highways technology and products in all light conditions.

This year’s event is taking place at Bruntingthorpe Proving Ground in Leicestershire from 9-10 November and exhibitors will be given increased visibility via the introduction of a two-way street with companies invited to display their products.

And to make things even easier products will be highlighted in clearly defined zones that are the most relevant to participating exhibitors. The introduction of designated drop-off points and a new SIB App will ensure that visitors are encouraged to take a closer look at the products and services on display. The zones (subject to change) are: Maintenance MattersMaking or MarkSafety in ActionSignage SolutionsA Smarter NetworkLighting the Way – which will complement the popular showpiece demonstrations taking place on the fully marked motorway area of the track.

And this year we’ve taken our ‘Inside-out’ philosophy even further with the creation of an ‘integrated’ conference featuring workshops and roundtable discussions (including one organised by ITS (UK)), alongside the industry-leading exhibition, with its new Apprenticeship/skills zone.

In this way, many of the techniques and skills that you learn about and discuss inside will then later be put into practice outside along the new two-way street.

The event is brought to you by a trusted and valued source of industry information – Highways Magazine.  Through our websites at, and our social media channels (@highwaysmag, @SIBEvent and @smarthighwaysm), we are able to bring you the very latest developments throughout the year.

Our next Exhibitor Preview Open Day is Wednesday 27 April 2016. Call Robert Gouge on +44 (0)1732 459683 or email to book your full guided tour of Bruntingthorpe with lunch and refreshments included.

You can download the exhibition floorplan here or the latest event brochure here.


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