Ford’s plans to operate its Chariot minibus services in London have been approved as the company attempts to tap into the mobility market where buy trips rather than cars.
Reuters reports that Chariot will be able to operate its pre-bookable only services for a year on three routes and nine months on a fourth.
“This service has the potential to provide useful transport links in the areas they will serve, largely outside central London, and we will carefully monitor this trial,” Reuters quotes a spokesman at TfL.
The carmaker already operates its bus service in American cities such as San Francisco and Seattle, allowing passengers to book seats for journeys generally between transport hubs and to and from park and ride facilities for the last mile of a trip.
The firm’s proposed routes in London include areas south of the River Thames which are not close to underground stations including near the Battersea Power Station redevelopment.
Reuters further quotes Ford welcoming TfL’s approval and said it would provide further details of the service soon, “Chariot’s commuter ride-share service will complement the existing public transport system by offering in-app ride booking for first- and last-mile commuting solutions, and the potential to reach underserved areas.”