Ford promising “affordable” driverless car | Smart Highways Magazine: Industry News

Ford promising “affordable” driverless car

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The Chief Executive of Ford says the company intends to start selling driverless cars to the public within ten years and to make them affordable enough for millions of people to be able to buy.

Mark Fields says the company plans to start by selling autonomous taxis by 2021 and then, “around mid-decade we’ll make vehicles available for people to purchase for themselves,” he said.

And he stressed that the company is “dedicated to putting autonomous vehicles on the road for millions of people, not just those who can afford luxury cars.”

“We believe this next decade is really going to be defined by the automation of the automobile,” quotes Bloomberg.  “Think about all the things you can do when you don’t have to be focused on driving,” he added.  “You can design lots of things, using the interior for a lot of different use cases.”
But Bloomberg says that investors have not reacted favorably to the company’s push for driverless cars and mobility services, and seem more focused on the profit warnings Ford has issued.

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