Ford’s new CEO has delivered what he called a “100 Day Deep Dive” into his thoughts about the company since taking over in May, and is promising to intensify a planned rollout of electric powertrains, seek productive partnerships, and enhance vehicle connectivity.
Business Insider reports that Jim Hackett (pictured) has recognised that mobility services and connected vehicles, as well as strategic investments and acquisitions, could lead to a far better return on capital than building, selling, and financing cars, talking 10%-20% margins, versus an optimistic 10% for mass-market vehicle sales.
The report says Hackett, “keeps one foot in Ford’s old-school business, the business of making and selling cars; and one foot in the future, which entails mobility services and big data.
“Hackett is something of a CEO intellectual, popular in Silicon Valley and a proponent of what’s sometimes called “design thinking,” a discipline that stresses looking at problems from many different points of view to develop more complete solutions,” it adds.
Business Insider also says that Hacket’s job is to “shift the Ford story to one of a high-tech experiment in self-driving vehicles and ride-sharing, coupled with a push into services based on the data that customers generate when they travel,” and notes that Tesla now has a larger market value, despite being profitless and selling fewer cars in a year than Ford sells in a month in the US alone.