European Mobility as a Service Alliance launched – audio | Smart Highways Magazine: Industry News

European Mobility as a Service Alliance launched – audio

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20 European organisations are joining forces to establish the first Mobility as a Service (MaaS) Alliance, to work towards a truly European and common approach to MaaS through public and private stakeholder cooperation.

It was launched today (Tuesday) at the ITS World Congress in Bordeaux.

The stakeholders say the key concept behind MaaS is to put the users, both travellers and goods, at the core of transport services, offering them tailor made mobility solutions based on their individual needs.  This, they say, means that, for the first time, easy access to the most appropriate transport mode or service will be included in a bundle of flexible travel service options for end users.

The MaaS Alliance builds upon the momentum and drive achieved during the last year’s European ITS Congress in Helsinki, where MaaS received political support from the Finnish government.  “MaaS is a new approach to changing mobility markets. It relies on existing and developing transport services and has huge chance for global scaling”, says the father of the concept Sampo Hietanen, CEO of ITS Finland.

Rasmus Lindholm, ERTICO’s Director of Communications and Partnership Development added: ”MaaS has the potential to fundamentally change the behavior of people in and beyond cities, hence it is regarded as the biggest paradigm change in transport since affordable cars came into the market”.

Transport for London are one of the founding Partners of the Mobility as a Service Alliance which also includes Aalborg University, AustriaTech,  Ericsson, ERTICO – ITS Europe, Federation International de l’Automobile (FIA) Region I, Finnish Ministry of Transport and Communications, Helsinki Business Hub, IRU, Connekt, ITS Finland, ITS Sweden, ITS Ukraine, MOBiNET, National Mobile Payment Plc. (Hungary), Swedish Ministry of Enterprise and Innovation, Finnish Funding Agency for Innovation (Tekes), Vinnova, University of Tampere and Xerox.

The MaaS Alliance is welcoming other Partners to join.

The launch was opened by Anne Berner, the Finnish Minister of Transport and Communications who told the assembled delegates: “Mobility as a Service and intelligent automation, Internet of Things and open data are at the core of our transport policy at the Finnish Government.  The programme also has a strong emphasis on pilots and test beds as well as fully reforming our transport regulations.  Mobility operators are about to start piloting their projects, including automated vehicles in arctic conditions.  In Finland we believe this is a superb environment for testing, as a government we strongly support innovation and we also see it important that we do collaborate.  We also feel that when we talk about MaaS we talk about giving the best possible service to our people.  This is why we are inviting you all to join the Alliance and for all of you to participate – it is time now to make the transport sector the most advanced sector in digitalisation.

You can hear all her speech here:

Jacon Bangsgaard, Director General of FIA Region I added that it is important to “team up to give consumers new products that we look on how we can utilise all the aspects of different modes of transport in a bundled solution”.

You can hear his comments here:

And Richard Harris, Director of Communication and Marketing at Xerox announced his company’s approval for the project: “I’ve been involved in ITS for a very long time and I think our biggest failing is that we fail to unlock the community-wide benefits of ITS.  We have some areas of outstanding excellence in a sea of mediocrity across Europe.  For me putting the user at the very heart of the services is going to be the key to making MaaS a success”.

You can hear what he had to say here:


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