Cubic to launch transit card for public travel | Smart Highways Magazine: Industry News

Cubic to launch transit card for public travel

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Provider of integrated technology solutions, Cubic has announced it is enabling transit cards in Apple Wallet so passengers can use their iPhone and Apple Watch to ride public trains, subways and buses.

Cubic has said that it is working with Apple to roll out this technology in the U.S, starting with support for the Ventra card in Chicago later this year.

Cubic’s mobile platform will aim to enable passengers to add transit cards to Apple Wallet on iPhone, eliminating the need for a physical transit card. Cubic’s Traveler app intends to provide riders with new tools to manage their transit cards and enhance their journey.

Bradley H. Feldmann, chairman, president and CEO of Cubic Corporation said, ‘Cubic strives to be at the forefront of creating mobile transit payment solutions and next-generation apps, and we’re confident these developments will provide the most efficient way for riders to pay and go.’

‘This solution will benefit those who use public transportation for their daily commutes, as well as occasional journeys, by creating convenience and flexibility in their payment options and a seamless and frictionless experience as riders move through the transit network,’ said Matt Cole, president of Cubic Transportation Systems.

Travellers would be able to add transit cards to Apple Wallet, load transit funds, buy fare products and manage their account from the Cubic Traveler app.

Cubic’s Traveler app will integrate Apple Pay; reloading funds and purchasing tickets will be secure, private and as simple as a glance with Face ID or the touch of a finger with Touch ID on iPhone, says the company.

 
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