Cubic highlights real time data benefits | Smart Highways Magazine: Industry News

Cubic highlights real time data benefits

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Cubic Transportation Systems are highlighting the relationship between smart devices and open data, and the understanding and engagement with customer needs in real time.

John Horseman, a key accounts manager is telling a meeting of the European Bus Forum in Manchester today that an open data system, such as Cubic’s OneAccount technology, enables commuters to use a single travel account for all travel transactions.  The collected travel information not only gives travellers choices, he’ll explain, but can also give city authorities unprecedented insights into how people commute and what’s behind their decisions.

“No matter the transport mode, the explosion of available data is increasingly helping transit operators see how whole networks are operating — what the loading is, where the pinch points are and who is loading the systems the most at those times. That understanding and the ability to communicate with travelers via their smart devices means that a variety of potential incentives are available to operators to even out the load,” said Roger Crow, executive vice president and managing director of Europe, Cubic Transportation Systems.  “Those incentives could be discounts or vouchers for favorite retailers, or they could come in the form of dynamic fares that automatically adjust based on the traveler’s choices. Cubic’s information and payment solutions such as OneAccount are transforming the traveler experience with seamless inter-modality and convenience.”


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