Cubic Transportation Systems director of external affairs, Martin Howell, has joined the board of directors for the Mobility as a Service (MaaS) Alliance.
MaaS, which was launched by ERTICO at last October’s ITS World Congress, is a “transportation vision” for packaging demand-based transportation services, including public transport, car-sharing, rental cars, taxis and bike-sharing, onto a single platform with one payment account for users. Customers pay for what they use through a provider’s subscription service and are billed one invoice per month – similar to how utility or mobile phone services are managed today.
The alliance says trials in Finland and Sweden have been well received, leading to further development in Europe, with the potential to extend to other global regions.
“Urban mobility faces not only pressure but opportunity, where revolutionary change is necessary if we are to face the challenges of population growth and limitations on infrastructure in our cities,” said Howell. “I am extremely excited to play a part in making MaaS a reality in Europe and look forward to working with the board to achieve this vision.”
“We are delighted to welcome Martin to the board of directors. He brings a range of experience and knowledge from his career at Cubic and shares the enthusiasm we all feel for making MaaS a reality in Europe,” said Rasmus Lindholm, ERTICO director of communications and partnership development.
More than 20 organizations joined forces to create the Maas Alliance, including universities, European ITS organizations, public authorities and industry.
Martin Howell was featured as The Big Interview in the last issue of Smart Highways.